Mary Houlihan has been a member of the management team in Fáilte Ireland, the National Tourism Development Authority for a number of years. Mary is involved in the strategic planning and implementation of the Ireland’s Ancient East Brand, which seeks to attract international visitors by building on the wealth of historical and cultural assets in the east & south of Ireland. Mary is currently working with stakeholders, tourism interests and community groups on the development of a suite of Visitor Experience Development Plans to support and encourage the development of internationally compelling visitor experiences, which will support the regional spread of visitors, increase revenue and employment as well as extending the tourism season.
Prior to this Mary worked with Waterford City & County Council for 20 years in the role of Tourism Officer. Her focus here included destination development, brand development and marketing. She led the team that developed and managed a number of visitor experiences and festivals including the West Waterford Festival of Food, the Immrama Festival of Travel Writing, and the Comeragh’s Wild Festival.